What to call LibGuides

Other institutions are also grappling what to call LibGuides and there are a couple of good user surveys available from a recent LibGuides discussion in the Springshare Lounge: What do you call them?
You can access the surveys at Reinventing Research Guides: LibGuides at Two Academic Libraries and Usability in the Library: LibGuides Reports

Extract from one of the reports: "It is clear that the most direct way to lead students to use a library subject or research guide is by having their instructor or GSI recommend it. When an instructor specifically recommends (or requires) the use of certain resources, students are sure to use them; this is most clearly demonstrated with course-specific guides. The more that faculty are aware of the existence of subject guides, and the opportunities for customization and integration with CTools, the better utilized they will be."

How to do (almost) nothing and promote your Libguide(s) at the same time!!

You’re looking for an easy way to promote your Libguide to people that you’ve contact with? By investing 1 minute 43 seconds of your precious time right now, you’ll do it on a regular basis, without even noticing it!
Just add a line to your email signature with a link to it! Make sure to save it as an htm format (that way, Thunderbird will be able to manage the hyperlink), change the paragraph marks (^p) for a line marks (^l) to make it nicer, and VOILÀ!!
So, every time you’ll send an email, the recipient(s) will have a direct access to your fantastic LibGuide!!
And now, just wait to see the new increasing stats about the visitors to your LibGuides!

Example:
A new tool for the Business community at JCU - The Marketing Libguide!!
+++++++++++++++++++++++++++++++++++++++++++++++++++++
Charles Cardinal
Liaison Librarian (Business)
James Cook University - Cairns Campus

P.S. That’s just a tip, many other actions should be taken to promote of your LibGuides!

Marketing guide published

Congratulations to Charles who has just published his Marketing guide. Please have a look at the guide which is now linked from our Subject Resources page. Charles is going to embark on a marketing campaign with his Marketing lecturers and it will be interesting to see what responses he gets.

Writing for the web and other articles

I found these articles on the web which may be useful. They are written by a web / internet professional with strong experience in web marketing. The articles encourage looking at a website from a marketing point of view: encouraging visitors to stay and explore the site and try what is offered.

Web copy: getting it right
Interaction generation

The below articles are more related to commercial sites, however, they do give useful information on how to regularly communicate with our audience and encourage return visitors

Successful online retail
E-commerce: selling online while we are not trying to make a profit, we are trying to sell our databases and other resources as a better alternative to Google.