Writing for the web and other articles

I found these articles on the web which may be useful. They are written by a web / internet professional with strong experience in web marketing. The articles encourage looking at a website from a marketing point of view: encouraging visitors to stay and explore the site and try what is offered.

Web copy: getting it right
Interaction generation

The below articles are more related to commercial sites, however, they do give useful information on how to regularly communicate with our audience and encourage return visitors

Successful online retail
E-commerce: selling online while we are not trying to make a profit, we are trying to sell our databases and other resources as a better alternative to Google.